Dear readers. I don`t know if you have noticed but I am obsessed with one thing. Guess what? It`s bike riding. That is the one thing I can truly enjoy and never get enough of. So I got really excited about the new H&M collaboration with Brick Line Bikes.
The "H&M for Brick Lane Bikes" is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work. Of course I was a little disappointed because it is a men`s collection but I hope that there will be one for ladies in near future too. So, while we girls cross our fingers for a collection for us too, check out the video below.
The video is filmed at the Brick Lane Bikes shop in East London. You meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M. They talk about the H&M collection which will be launched on March 7, 2013 worldwide.